Sex online wapsaid
Sex online wapsaid
Mobile phone text messages (SMS) are a promising method of health promotion, but a simple and low cost way to obtain phone numbers is required to reach a wide population.
The S (SMS for safer sex and sun safety) project was designed as a randomised controlled trial with simultaneous brief interventions aiming to improve behaviours around safer sex and sun safety in young people.Mobile phones are usually turned on and within reach during waking hours, if not 24 h a day .Advantages of using SMS for health promotion include the low message cost and the ability to send messages to multiple recipients simultaneously with immediate delivery .Mobile advertising (advertising delivered directly to mobile phones) offers a novel way to reach a potentially huge number of individuals.The mobile advertising market is growing rapidly, with an estimated increase in market size of 85% in 2009 alone .To maximise appeal, messages were humorous, short, used informal language and were linked to particular annual events (such as Valentine's Day) where possible.
These factors were shown to positively affect message acceptability and impact in our earlier study using SMS for sexual health promotion .
At follow-up, the sex group had significantly higher sexual health knowledge and fewer sexual partners than the sun group.
The sun group had no change in hat-wearing frequency compared with a significant decline in hat-wearing frequency in the sex group.
These behaviours were targeted as young people frequently report exposures (multiple sexual partners, inconsistent condom use, infrequent use of sun protection measures [23, 24]) that place them at risk of significant long-term consequences (infertility as a result of chlamydia infection, melanoma [25, 26]).
At the time of study conception, the only known SMS studies addressing safer sex and sun safety issues were the SEXINFO service in San Francisco  and our own previous SMS studies of sexual health promotion to young people [17, 18]; we could find none related to sun safety.
Baseline and follow-up survey data were collected electronically via WAP.