Group m consolidating print buying operations

01-Mar-2020 18:51 by 10 Comments

Group m consolidating print buying operations - updating offline disk cache

“We support Group M's ongoing assessment in this space to reflect changes in consumer behavior and available ad formats, and to ensure full accountability and verification.”Media and technology partners supporting the viewability effort include Hulu, Spotify, Teads, com Score, Double Verify, Integral Ad Science and Moat.Group M is in active dialogue with all digital media partners worldwide about viewability measurement and delivery to the now global standards.

“Our ambition is to offer clients the absolute best quality digital media in every market,” said John Montgomery, Executive Vice President, Brand Safety.Agencies are also grappling with more brands taking marketing activities in-house, along with the encroachment of management and financial consultancies such as Accenture, Deloitte and Pw C on brands' marketing business.New York, NY, August 17, 2017 -- Group M, the media investment management group of WPP, today announced the global rollout of viewability standards to support continued investment in digital media.Today, Group M also announced an evolution of its standards and plans for studying the performance of video ads in social and newsfeed environments.The requirement that an ad must be 100 percent in view remains foundational to Group M’s standards for all ad formats.Brian Lesser: Ultimately, only a machine and data can really match up consumer sentiment with appropriate advertising messages.

And that's, of course, not true today in all channels.

Viewability considers the area of the ad that can be seen within a browser or application (in percentage of pixels) and the duration of time that the pixels remain in view (in seconds). has seen the most focused attention on viewability.

According to global verification providers, as much as 50 percent of all digital ads are not viewable, representing a significant accountability risk to advertising clients. In 2014, Group M announced trading standards for an ad to count as a payable impression.

“We're happy to support Group M’s efforts to bring greater accountability to the industry with the roll out of their new viewability standard." “The industry continues to strive for viewability metrics that help level the playing field between digital and TV,” said Aaron Fetters, Sr. “These enhanced metrics will help marketers properly evaluate the relative value of each screen, and the context in which a campaign is delivered.

Only then can media buyers build truly cost-effective campaigns and execute on impactful cross-media strategies.

Group M’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development.